Richard Smit

When brands get stuck, organizations become machines. Purpose-driven communication is essential in a world driven by algorithms. Verbal branding should be grounded in target group needs and desires. I am passionate to articulate your purpose and create movement. As senior consultant I guide you in our creative verbal branding projects. I have been responsible for global clients like ING, Nike, TU Delft, TEVA, Schiphol, and the Dutch Ministry of Foreign Affairs.

A good brand name: articulates purpose.

Also: furniture construction and sailing.

Favorite Globrands names at this time:
Geldmaat: unpretentious with a touch of friendliness
Planet reflects the drive of its founders.