Richard Smit

As a consultant at Globrands, I am the link between the creative team and the client. The service we provide is always the result of a team effort. Developing a brand positioning and portfolio strategy together with a client inspires me. Translating this into a brand makes brand strategy concrete, which is the greatest reward.

A good brand name: has room to grow in significance.

Also: hockey, cooking and boating.

Favorite Globrands name at this time:
Yespers. A cheerful name which is clarified by the appropriate ‘sloganesque’ descriptor “new nature”.
Leggle. Contemporary and clear. Besides, with DAS as the owner, this is an interesting case on brand portfolio strategy.