As a naming and concept creative, I create approaches for brand name development and other verbal brand elements, plus ways to turn them in to real life language. This can also consist of slogans, tag lines, descriptors and brand promises.
I take the context of existing brands and language as a starting point, in order to find out what the essential distinction is. I take the user’s perspective and imagine what the brand can mean for him, or her.
For each project, the creatives at Globrands come with as many solutions as possible for this kinds of questions. Crucial is how these brand elements relate to each other. Then, with the consultants, we make a selection, which often is another starting point for new ideas. You can read more about this under ‘name creation‘.
I love good, new ideas – no matter if they are about new language or whole new brands. I care for their success and I want to help ensure that they find their natural, intrinsic right to flourish.
I am also responsible for this website and often involved in Brandstorms.
Globrander since: 2004
“Frankly, there isn’t anyone you couldn’t learn to love once you’ve heard their story.”
– said by social worker to Andrew Stanton (author of Toy Story, WALL-E, Finding Nemo)
A good brand name:
Keeps claiming a unique space that the brand can own.
5 to 9 and weekends:
Making music, composing rock opera, making silly video clips, popular micro and macro cosmology…
Favourite Globrands creations today: