Yarvik: name for product brand
Yarvik, the consumer electronics brand, is the affordable alternative. The product range includes MP3 and MP4 players, TVs, portable DVD players and tablets. The brand Yarvik stands for affordability, effectiveness, youth, down-to-earthness, accessibility and reliability.
The name was selected because of its Nordic sound, which makes the brand feel rational and accessible. The name sets no price expectations, but sounds solid and technical.