Globlog: the latest by Globrands

How we changed the name GKSV into Wepublic

13 nov 2018

A new case description has gone live: Wepublic. Here you will find out how we applied our BrandStorm together with Wepublic. read more

Amsterdam UMC is the name of the largest academic hospital in the Netherlands

24 aug 2018

After an intensive preparation, the two Amsterdam academic hospitals have started working together under a joint name: Amsterdam UMC, the largest academic hospital in the Netherlands. UMC stands for University Medical Centers. Globrands was closely involved in the entire naming process of positioning, various creation rounds, extensive research, brand architecture and final trademark registration. Logo... read more

Aliancys, formerly DSM Composite Resins

08 nov 2017

Aliancys has become an independent company, apart from DSM. Globrands developed a new name, according to the new brand positioning. You can read the case description here. read more

Matchis project description is now online

21 jun 2017

Stem cell donation has become very topical in The Netherlands during the past year, as 18 year olds now receive a letter from the government asking if they want to register as a stem cell donor. This has increased the amount of donors about half. That’s nice, because the more donors there are, the more variety in stem cell types.... read more

Fibrant, a brand name sizzling with chemistry for a worldwide manufacturer of fibre intermediates

20 jan 2017

Fibrant is the name by which the former DSM unit DSM Fibre Intermediates will move on independently. “Every day, Fibrant employees do their utmost to enable the success of our customers in their respective fields. It is exciting to keep serving them under the new name and keep building on our position as premium supplier,”... read more

New brand naming case: Migo®, a worldwide name for a pear variety

13 jan 2017

The Migo® pear is a pear variety with unique selling points. It was introduced to the market by the developers of the Kanzi® apple. Globrands developed the name. You can read the naming case here. read more


26 aug 2016

Read our new case description about the subbrand we created together with Yellow Dress Retail for Indian online retailer Flipkart.   read more