Could branded healthcare be the future? Photograph: Alamy
From www.theguardian.com – February 6, 2015
What if brand loyalty was actually as serious as life and death? Nick Dutnall looks at how we might trust a brand with our lives.
Can a doctor allow himself to be loyal to a brand? If so, what can a well chosen brand name add to their prescription behaviour?
From www.theguardian.com – February 6, 2015 What if brand loyalty was actually as serious as life and death? Nick Dutnall looks at how we might trust a brand with our lives. Can a doctor allow himself to be loyal to a brand? If so, what can a well chosen brand name add to their prescription behaviour? lees verder
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