Could branded healthcare be the future? Photograph: Alamy
From www.theguardian.com – February 6, 2015
What if brand loyalty was actually as serious as life and death? Nick Dutnall looks at how we might trust a brand with our lives.
Can a doctor allow himself to be loyal to a brand? If so, what can a well chosen brand name add to their prescription behaviour?
From www.theguardian.com – February 6, 2015 What if brand loyalty was actually as serious as life and death? Nick Dutnall looks at how we might trust a brand with our lives. Can a doctor allow himself to be loyal to a brand? If so, what can a well chosen brand name add to their prescription behaviour? read more
Start-ups are disrupting established business models in a wide array of industries. Established corporates feel the pressure and either develop standalone business units in house, or simply buy young competitors. Our corporate clients often struggle with endorsement issues of their younger daughter brands. Knab for example is an innovative bank, which is actually owned by... read more
Our brand consultant Lotte is planning to travel around the world for at least 12 months. Great for her! We are now looking for an enthusiastic, intelligent and stress resistant woman or man in his/her late twenties/early thirties. You will have a coordinating and strategic role in our many identity and naming projects. leading naming... read more
After an intensive preparation, the two Amsterdam academic hospitals have started working together under a joint name: Amsterdam UMC, the largest academic hospital in the Netherlands. UMC stands for University Medical Centers. Globrands was closely involved in the entire naming process of positioning, various creation rounds, extensive research, brand architecture and final trademark registration. Logo... read more
