Putting our lives in their brands

Could branded healthcare be the future? Photograph: Alamy

From www.theguardian.com – February 6, 2015
What if brand loyalty was actually as serious as life and death? Nick Dutnall looks at how we might trust a brand with our lives.

Can a doctor allow himself to be loyal to a brand? If so, what can a well chosen brand name add to their prescription behaviour?