Our first Brand Kitchen in India is a fact

IMG_4924This April, our very first Brand Kitchen has been held in India. Dutch Consul General Geoffrey van Leeuwen graciously hosted this unique branding and naming seminar at his residence in Mumbai.

OkeSenior managers, vertical heads and even COOs from top Indian companies such as Godrej, Future Group, Metro Shoes, SiyaramSilk Mills, and AP Group along with heads of highly respected industry bodies such as the Retailers Association of India (RAI) and Organization of Pharmaceutical Producers of India (OPPI) attended the seminar. The evening saw presentations, talks and an interactive workshop conducted by Tim Jager, Senior Consultant, Globrands and Loe Limpens, CCO and Partner, Yellow Dress Retail.

Sowieso1private label revolution

While Jager spoke about the role naming and visual identity play in building a brand, Limpens took the audience through the intricacies of creating a private label brand and how India was at a favourable point in history for its own private label revolution.

three new chocolate brands

IMG_7060After a quick Q&A session, participants were divided into three teams and asked to prepare a concept for a brand of chocolate. The teams chose the attributes, target customers and brand essence. They then built three new brands of chocolate, each with distinct brand personalities.

back to Amsterdam

Globrands and Yellow Dress Retail brought these concepts back to Amsterdam, where our teams are working together to further develop these concepts. IMG_1490From the different ideas we will create a new brand that will actually get a complete new name, package and visual identity.


Stay tuned for the final results, which we will present before the end of May!