Making medicine emotional – Medical Marketing and Media

Megan Hillen, mmm-online.com

Megan Hillen on www.mmm-online.com June 1, 2014:

“Medical Marketing and Media
Making medicine emotional
Medical Marketing and Media
How can pharma brands be “more human”?”

Interesting article about how brands can personify a tangible thing into something powerfully intangible. A strong brand decommoditizes a commodity because it lives in our heads and in our hearts.