Fibrant, a brand name sizzling with chemistry for a worldwide manufacturer of fibre intermediates

Fibrant is the name by which the former DSM unit DSM Fibre Intermediates will move on independently.

“Every day, Fibrant employees do their utmost to enable the success of our customers in their respective fields. It is exciting to keep serving them under the new name and keep building on our position as premium supplier,” says Fibrant CEO Pol Deturck.

Graphic identity: Skillz.
Brand naming: Globrands

You can read the naming case here.