How Big Pharma is “humanising” its brands

http://www.pharmatimes.com

From www.pharmatimes.com – February 5, 2014

How Big Pharma is “humanising” its brands PharmaTimes Major pharmaceutical companies are beginning to embrace the “brand personality” marketing strategy traditionally employed by consumer-focused companies such as Apple, Coca-Cola and Harley-Davidson, new research shows.

What can pharma brands learn from fmcg brands in their battle against private labels and generics?