Aliancys, formerly DSM Composite Resins
(c) 颐园新居
Aliancys has become an independent company, apart from DSM. Globrands developed a new name, according to the new brand positioning.
Aliancys, formerly DSM Composite Resins
globlog uitgelicht
Putting our lives in their brands
From www.theguardian.com – February 6, 2015 What if brand loyalty was actually as serious as life and death? Nick Dutnall looks at how we might trust a brand with our lives. Can a doctor allow himself to be loyal to a brand? If so, what can a well chosen brand name add to their prescription behaviour? read more
Should a boring Fortune 500 company tell the world it is the owner of that red hot maverick brand?
Start-ups are disrupting established business models in a wide array of industries. Established corporates feel the pressure and either develop standalone business units in house, or simply buy young competitors. Our corporate clients often struggle with endorsement issues of their younger daughter brands. Knab for example is an innovative bank, which is actually owned by... read more
Job opening! Brand identity and naming consultant
Our brand consultant Lotte is planning to travel around the world for at least 12 months. Great for her! We are now looking for an enthusiastic, intelligent and stress resistant woman or man in his/her late twenties/early thirties. You will have a coordinating and strategic role in our many identity and naming projects. leading naming... read more
Amsterdam UMC is the name of the largest academic hospital in the Netherlands
After an intensive preparation, the two Amsterdam academic hospitals have started working together under a joint name: Amsterdam UMC, the largest academic hospital in the Netherlands. UMC stands for University Medical Centers. Globrands was closely involved in the entire naming process of positioning, various creation rounds, extensive research, brand architecture and final trademark registration. Logo... read more
