Naming and strategy news

Constantijn van Oranje, Edith Schippers and Marja van Bijsterveldt open Planet the newest scale-up platform for biotech innovators

04 Oct 2019

Our planet faces unprecedented challenges. But where others might somber, positivity thrives at Biotech Campus Delft. Here, the brightest biotechnology innovators have worked passionately to develop solutions, and now the resources are needed to scale them up. Yesterday, Planet was opened. The urgency was underlined by the presence of many dignitaries such as Constantijn van... read more

How we changed the name GKSV into Wepublic

13 Nov 2018

A new case description has gone live: Wepublic. Here you will find out how we applied our BrandStorm together with Wepublic. read more

Nouryon. The new name for AkzoNobel Specialty Chemicals

09 Oct 2018

Last week, AkzoNobel’s chemical business has been acquired by The Carlyle Group. Today, the new name has been made public. It marks the company’s transition to becoming an independent, global leader in specialty chemicals. The name development has been guided by Globrands, and was executed in close cooperation with the company. The company’s heritage is... read more

Amsterdam UMC is the name of the largest academic hospital in the Netherlands

24 Aug 2018

After an intensive preparation, the two Amsterdam academic hospitals have started working together under a joint name: Amsterdam UMC, the largest academic hospital in the Netherlands. UMC stands for University Medical Centers. Globrands was closely involved in the entire naming process of positioning, various creation rounds, extensive research, brand architecture and final trademark registration. Logo... read more

Aliancys, formerly DSM Composite Resins

08 Nov 2017

Aliancys has become an independent company, apart from DSM. Globrands developed a new name, according to the new brand positioning. You can read the case description here. read more

Job opening! Brand identity and naming consultant

29 Aug 2017

Our brand consultant Lotte is planning to travel around the world for at least 12 months. Great for her! We are now looking for an enthusiastic, intelligent and stress resistant woman or man in his/her late twenties/early thirties. You will have a coordinating and strategic role in our many identity and naming projects. leading naming... read more

Matchis project description is now online

21 Jun 2017

Stem cell donation has become very topical in The Netherlands during the past year, as 18 year olds now receive a letter from the government asking if they want to register as a stem cell donor. This has increased the amount of donors about half. That’s nice, because the more donors there are, the more variety in stem cell types.... read more

Chinese “Naming expert session” at Globrands

17 May 2017

In the context of our GNN (Global Naming Network) meeting which is taking place in Amsterdam this year, you are invited to an expert session on naming in China. The intimate session, limited to 10 participants for high involvement, will be led by our GNN partner Vladimir Djurovic, director of Labbrand in Shanghai. Labbrand is... read more

Fibrant, a brand name sizzling with chemistry for a worldwide manufacturer of fibre intermediates

20 Jan 2017

Fibrant is the name by which the former DSM unit DSM Fibre Intermediates will move on independently. “Every day, Fibrant employees do their utmost to enable the success of our customers in their respective fields. It is exciting to keep serving them under the new name and keep building on our position as premium supplier,”... read more

New brand naming case: Migo®, a worldwide name for a pear variety

13 Jan 2017

The Migo® pear is a pear variety with unique selling points. It was introduced to the market by the developers of the Kanzi® apple. Globrands developed the name. You can read the naming case here. read more

Globrands calls it… a year!

21 Dec 2016

It has been a brilliant year. We are grateful to have been at the cradles of so many beautiful initiatives, with such amazing clients! Here is our New Year movie…   read more

Should a boring Fortune 500 company tell the world it is the owner of that red hot maverick brand?

02 Sep 2016

Start-ups are disrupting established business models in a wide array of industries. Established corporates feel the pressure and either develop standalone business units in house, or simply buy young competitors. Our corporate clients often struggle with endorsement issues of their younger daughter brands. Knab for example is an innovative bank, which is actually owned by... read more


26 Aug 2016

Read our new case description about the subbrand we created together with Yellow Dress Retail for Indian online retailer Flipkart.   read more

Our first Brand Kitchen in India is a fact

04 May 2016

This April, our very first Brand Kitchen has been held in India. Dutch Consul General Geoffrey van Leeuwen graciously hosted this unique branding and naming seminar at his residence in Mumbai. Senior managers, vertical heads and even COOs from top Indian companies such as Godrej, Future Group, Metro Shoes, SiyaramSilk Mills, and AP Group along... read more

Making a Mega Brand – seminar for Indian pharma industry

24 Apr 2015

The Dutch Consulate and Brand Dialogue, consisting of Globrands, Fabrique and Yellow Dress Retail, cordially invite you to an informative and eye opening seminar, on how to make your brand bigger, better and stronger. This seminar is for you if: you want your brand to generate and sustain customer interest you want to find a permanent positive place... read more

Tim on brand naming in The Hindu Business Line

10 Mar 2015

Tim Jager, consultant at Globrands, has written an article for The Hindu Business Line about why it pays off to think thoroughly when choosing a brand name. He also goes into detail on the aspects that need consideration. He says: “You must decide if your brand name should be aimed at creating identification or highlighting specification. Are... read more

FDA Approves Zarxio, First Biosimilar Drug

09 Mar 2015

From – March 6, 2015 The approval paves the way for alternatives to an entire class of complex and costly drugs to go on the market. Most brand-name drugs eventually lose their patent protection, opening the market to lower-priced generic products, but until now biosimilar drugs have been insulated from the competition of cheaper... read more

New: Utrecht Centre of Excellence for Affordable Biotherapeutics

02 Mar 2015

The Utrecht University and the World Health Organization (WHO) will work together to provide affordable patent free medicines in developing countries. Both organisations signed an agreement on March 2 in which the University makes its relevant knowledge available for the production of such medicines in The Utrecht Centre of Excellence for Affordable Biotherapeutics for Public Health (“UCAB”). UCAB’s... read more

Actavis Plans Corporate Name Change to Allergan

18 Feb 2015

From – February 18, 2015 Actavis will change the company name after the completed acquisition of Allergan. Actavis, the world’s third-largest generics prescription drug manufacturer, also markets a broad portfolio of branded pharmaceuticals and is developing and marketing biosimilars. After the acquisition of Allergan, producer of the successful Botox, Actavis announced that it intends to... read more

Update on pharmaceutical brand name requirements in Canada

18 Feb 2015

From – February 18, 2015 In an effort to standardize the brand name review process, Health Canada released a new Guidance Document for Industry – Review of Drug Brand Names, which replaces the 2013 Draft Revised Guidance Document for Industry – Review of Drug Names for Look-Alike Sound-alike (LASA) Attributes. The new Guidance will come... read more