If your organization regularly launches new projects, productions or products, this can lead to a rapidly expanding brand portfolio and demand a lot of name creation.
You may not want to hire Globrands for that every time. Then Globrands can draw up guidelines and instructions for its own name creation.
use of language with your brands
Often, there is also a need for standards for the use of a brand name in relation to other names in the portfolio.
For example, is a brand “part of” another brand or is it “made possible by”? Was it Flippo’s from Smith’s, or Smith’s Flippo’s? Does a system work with the MedMij standard, according to the MedMij standard or does it meet the MedMij standard?
We address these matters for organizations in a NamingManual. You can compare that to a brand book, but it is focused on language and naming.