Language is a fundamental part of brand identity. The brand name is the constant, recurring part, but descriptive sub lines and attractive slogans are also very prominent. Furthermore, language in all its forms is of course central to the interaction with customers. Less visible, but important for brand management, are brand positioning and central brand values.
More than other brand elements, language provides direction. Language can enhance strategic focus, but it can also leave room for possibilities. That is a choice.
With language, you can create coherence between name, descriptive text, slogan and brand story. You can use it to clarify the relationship between propositions and range and parent brands.
Language helps to make intuitive choices concrete. We make the underlying considerations transparent. Our processes provide clarity and support.
Globrands develops company names and names for products, services and online propositions, as well as slogans and labels.
We provide strategic advice in areas such as rebranding, brand identity and positioning. We assess existing naming, create order in brand portfolios and clarify the selection process in situations where multiple interests play a role.
We also conduct research, in the areas of trademark law, linguistics and amongst target groups and stakeholders.