verbal brand identity

Globrands puts brands into words. We are a creative brand name agency that in 30 years has grown into a leading specialist in the field of name development and verbal identity in Europe.

language for achieving your goals

More than other brand elements, language provides direction. Language can enhance strategic focus, but it can also leave room for possibilities. That is a choice.

With language, you can create coherence between name, descriptive text, slogan and brand story. You can use it to clarify the relationship between propositions and range and parent brands.

good shared decisions

Language helps to make intuitive choices concrete. We make the underlying considerations transparent. Our processes provide clarity and support.

our deliverables

Globrands develops company names and names for products, services and online propositions, as well as slogans and labels.

We provide strategic advice in areas such as rebranding, brand identity and positioning. We assess existing naming, create order in brand portfolios and clarify the selection process in situations where multiple interests play a role.

We also conduct research, in the areas of trademark law, linguistics and amongst target groups and stakeholders.