A name for a website that clicks

The first contact with an online brand is usually through search engines and social media. There, the name represents the brand, without design and with minimal context. This means that the name has to make the connection.

The art lies in finding the right balance between clarity and emotion, distinctiveness and findability, based on the brand strategy.

online brand identity

On the web the brand name, the domain name, the titles of web pages and the text headers interact with eachother. Together, they contribute to the online identity.

Because of that, it can be wise to accompany name development with keyword analysis and content strategy. For that, we work with online marketing agencies.