The best product or concept name invites you to use it
The best product names make the products stand out in their own distinctive way. Investing time in developing the best product name saves companies a significant amount of resources in future communications.
For daily use, the best product names are not just practical and deliver a message, but they are also interesting and enticing: They are for easy use everywhere. From an agenda, to being jotted on the back of your hand. For the radio, a store shelve or even a business magazine.
Moreover, the choice for a product name is a strategic one. The name influences how a brand may develop in the future.
Product names add meaning to the supplier’s brand. They also interact with other brands, both from the same brand portfolio and from other suppliers.
This context often provides interesting opportunities to maximize the effectiveness of your communication while using a minimum of language.