The best company name shows what the company stands for
As the leading brand name specialist in Europe, Globrands has created a range of inspiring, well-known brand names, such as Senseo, Actimel and Thalys. Among the international company names we have developed are Equens, Currence, and Oaklins. This website contains information on how we develop such company names.
an inspiring company name provides direction and paves ways
Your company’s perspectives for the long term are strongly determined by its name. It stands for both today’s and future products and services and conveys its brand personality and reason it exists. The name may have to work in future markets, or foreign countries.
selecting the right name for a company
The best business names evoke the right expectations about the vision and qualities of the companies they refer to, not only in an emotional, rational and external way, but also to their own employees. They inspire, and form the basis for all further communications.
For large organisations, the selection procedure can be particularly important – for instance, if internal support for the new name requires special attention. This can be the case when the new name is required because of a merger.
The trick is to formulate the message that the name should convey in language that can be owned. It is not possible to register a trademark if the name only literally describes what is offered. Neither is it allowed to use a name that could be mistaken for the name of a company that provides something similar. Here you can read more about trademark law.