The best company name shows what the company stands for

As the leading brand name specialist in Europe, Globrands has created a range of inspiring, well-known brand names, such as Senseo, Actimel and Thalys. Among the company names we have developed are international brands like Equens, Currence, and Oaklins. This website contains information on how we do that.

an inspiring company name provides direction and paves ways

Your company’s perspectives for the long term are strongly determined by its name. It stands for both today’s and future products and services, and convey its brand personality and reason to exist. The name may have to work in future markets, or foreign countries.

selecting the right name for a company

The best business names evoke the right expectations about the vision and qualities of the companies they refer to. Both emotionally and rationally. Externally, but also to their own employees. They inspire, and form the basis for all further communications.

For large organisations, the selection procedure can be particularly important – for instance, if internal support for the new name requires special attention. This can be the case when the new name is required because of a merger.

juridical requirements

The trick is to formulate the message that the name should convey, in language that can be owned. It is not possible to register a trademark if the name only literally describes what is offered. Neither is it allowed to use a name that could be mistaken for the name of a company that provides something similar. Here you can read more about trademark law.

brand name creation

This website provides more brand naming examplesinspiration and information about our approach.