A brand exists because it distinguishes itself positively from other brands. The brand positioning clearly tells how the brand does that. This is not only important for naming, but forms the basis for everything the brand does.
We call our brand positioning sessions BrandDefiner sessions. BrandDefiner is inspiring, demand-driven, to the point and interactive. The why, the how and the what are discussed and also brand advantages, reasons to believe, brand personality and, ultimately, the brand promise.
Based on this session we can: run a naming trajectory with you, or write a BrandBlueprint or a BrandStory.