Trademark law

Name development cannot be seen separately from trademark and trade name rights. Brands are among the most important assets of a company; in a communicative and economic sense, but also as intellectual property.

Globrands works mostly with Matchmark, the in-house trademark office, but also with offices like Novagraaf and Chiever. If the client prefers working with other trademark attorneys, that is possible too.

identical brand names

Before each name presentation the trademark office makes an initial screening of all name proposals on relevant identical brand names in selected countries.

similar brand names

After selection of a shortlist, the remaining alternatives are examined as extensively as necessary for similar brand names and trademark registrations in all relevant records. After the selection of the final name, it is registered in the relevant trade mark registers.