Landal GreenParks: int'l name + label company / product
Aegon needed a name for a chain of holiday parks that one might not call holiday parks.
Such a term is easily associated with noise and crowdedness, while Aegon’s holiday parks are precisely distinguished by tranquillity and quality.
Globrands developed both the name Landal and the label GreenParks. With these denotations, the brand successfully claims a unique place in the holiday parks category.