Fyra: international name for product brand
Fyra is the second international high speed train for which Globrands has developed the name. The first one, “Thalys“, rides through Germany, France, Belgium and The Netherlands. It has become a phenomenon that widely exceeds the original concept of a train in these countries.
Compared to Thalys, Fyra rides shorter distances in a higher frequency; hence the shorter and lighter name. The name had to make it possible to market the new train as Thalys’ sparkling, fiery little sister.