Vladimir founded Labbrand in 2005. He has assisted over 100 brands to understand the Chinese market, identify their positioning, and execute their strategy. For both foreign and domestic companies looking to build a strong brand in China and foreign markets. Passionate about branding, he has an innovative mind, a great instinct for trends, a scientific approach, and an accurate ability to diagnose branding problems.
Vladimir graduated from the prestigious Ecole Centrale de Paris (Applied Mathematics) as well as Shanghai Jiaotong University (Master of Management Science and Engineering).
He speaks fluent French, English, Mandarin, Russian and Serbian. His expertise includes: Consumer insights and methodologies, Semiotics, Quantitative methods, Alphabetic and Chinese brand naming.
Key Clients: Adeo, Club Med, ING, BASF, Colgate-Palmolive, Givaudan, LVMH, PSA, Roquette, VW