Language that makes you reach goals


Globrands articulates brands. We are a brand naming agency that, over the past 30 years, has grown to become a leading name development and verbal identity specialist in Europe.

With our Global Naming Network, we work for a wide diversity of audiences.


The name is the heart

Brands stay relevant by differentiating themselves in a world that is changing continuously. This can be realized by staying true to their own essence. Therefore, a well-chosen brand name is invaluable.


verbal brand identity

Besides a well-chosen brandname, there are more verbal brand elements, which are not only externally visible, but also internally. For instance, externally visible brand elements could be slogans and labels, whereas the internal brand elements include the brand’s verbal DNA, such as brand promise, brand personality and the story of the brand.