Globrands is a creative naming agency that has grown in 35 years to become the leading specialist in the field of name development and verbal identity in Europe.
Language is a fundamental part of brand identity. The brand name is the constant, recurring part, but descriptive sub lines and slogans are also very prominent. Furthermore, language in all its forms is of course central to the interaction with customers. Less visible, but important for brand management, are brand positioning and central brand values.
Minister of Finance for The Netherlands:
The name Volksbank sends a strong message. It is immediately clear what it is: a bank for ordinary people.
Corporate Director Communications Nouryon:
The process we’ve gone through with Globrands has helped our employees to really identify with the brand and feel proud to be part of now-independent Nouryon.
Sylvia van den Donker,
HOYA Vision Care:
We have been working with Globrands for a number of years and we had every confidence that we would reach a unanimous decision. We are very happy with the chosen brand name.
GNN is the world’s leading network of independent brand consultancy firms, with offices in the Americas, Europe, and Asia.
Why clients choose Globrands; our team.