brand naming and verbal brand identity

Globrands is a creative naming agency that has grown in 35 years to become the leading specialist in the field of name development and verbal identity in Europe.

language for achieving your goals

Language is a fundamental part of brand identity. The brand name is the constant, recurring part, but descriptive sub lines and slogans are also very prominent. Furthermore, language in all its forms is of course central to the interaction with customers. Less visible, but important for brand management, are brand positioning and central brand values.

Read more about verbal brand identity.

Jeroen Dijsselbloem,
Minister of Finance for The Netherlands:

The name Volksbank sends a strong message. It is immediately clear what it is: a bank for ordinary people.

Read more about the name development for De Volksbank…

Vivi Hollert,
Corporate Director Communications Nouryon:

The process we’ve gone through with Globrands has helped our employees to really identify with the brand and feel proud to be part of now-independent Nouryon.

Read more about the name development for Nouryon…

Sylvia van den Donker,
Brand Manager
HOYA Vision Care:

We have been working with Globrands for a number of years and we had every confidence that we would reach a unanimous decision. We are very happy with the chosen brand name.

Read more about the brand name created for a global online service for tailor-made glasses.

Global Naming Network

GNN is the world’s leading network of independent brand consultancy firms, with offices in the Americas, Europe, and Asia.

Read more about GNN.

 

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