welcome to Globrands naming & strategy

We develop names for brands and brand portfolios.

These brand names connect brands to the hearts and minds of people in all parts of the world.

The following are some examples.

names for products and services
senseo-name Thalys-brand-name actimel-product-name

Senseo
DE, Philips

Thalys
NS, SNCF, NMBS, DB

Actimel
Danone

company names
equens-naming landal-greeparks-brand bodique-company-name

Equens
Interpay, Transaktionsinstitut

Landal Greenparks
Aegon

Bodique
Hunkemöller

Health & Pharma
prevalin-nieuwe-naam transcerta-pharmaceutic respitose-medical

Prevalin
Omega Pharma

Trancerta
DSM

Respitose
DMV

what does a good brand name do?

The best brand names set the right expectations about the way the brands distinguish themselves on the market and within their brand portfolio.

They enhance  the brand's equity, inspire and provide a platform for the most effective communication.

how do you create good company and product names?

Like all brand communication, the secret of brand naming lies in keeping the focus on the brand's unique points of differentiation.

In order to develop the right name, we work with you to answer the following questions:

  • which of these unique points of differentiation do you want to communicate via the name?
  • what is the best way to show them ?


During this process, we find and reject countless possible answers, making use of our profound knowledge and experience regarding existing naming, the daily use of languages, brand strategy and brand law. We know how to streamline the decision process. We are creative and and have a love for linguistics.

Globrands naming & strategy

As a discipline, brand naming has similarities with graphic design, copywriting and brand identity consultancy. Brand names communicate brand identities in specific 'naming language'.

Globrands is the leading specialist in Belgium, The Netherlands and Luxembourg, and can develop names suitable for any cultures and languages around the world.

We serve large and small clients. Nationally and internationally. Public authorities and private businesses..

We work together with the best brand strategists and advertising and design agencies.

We create names for completely new brands and brand names that are needed as a result of brand repositioning, restructuring or mergers.