International
Globrands has developed names for many leading international brands. We work with name proposals from different countries, and can subject them to our LinQuest tests.
In these tests, we check names in all relevant markets for pronounceability, unexpected associations and, of course, eventual 'disasters' (like the well known Chevrolet "Nova", which means "doesn't go" in Spanish - the name was changed into "Caribe").
Moreover, in every country, different legal restrictions play a role.
Our good relationship with the following organisations is of great value to us:
The Global Naming Network is a globally active group in which we participate, consisting of agencies specialised in brand naming in countries varying from China to the United States. We support eachother in the legal, linguistic and cultural fields. Our partnership allows us to work with local people for creation and checks.
Lionbridge, market leader in translation services, has more than 50 offices in 25 countries and years of experience with translations and linguistic research in multiple timezones, languages and cultures. Lionbridge employs a great number of linguistic experts and translation managers for every target market.
Novagraaf is the leading European group regarding intellectual property. With more than 350 employees and offices in The Netherlands, England, France, Switzerland and Belgium, Novagraaf offers a complete range of services regarding brand protection, prototypes, intellectual property and domain names.
VIM Group (Visual Identity Management Group) is the international specialist for implementing visual identities and brands. With worldwide partners in the United Kingdom, Benelux, Germany, Australia, the USA, Canada and the United Arab Emirates, VIM Group offers local solutions and expertise for international rebranding cases and implementation of corporate design. Some clients are bpost, Staples, Coca Cola and Heineken.