Globrands Health & Pharma

Healthcare & pharma naming : care by specialists

Globrands combines 25 years of brand positioning, name development, strategy, linguistics and brand law with a naming process targeted specifically at health and pharmacy. We develop differentiating brand names which are screened thoroughly in order to meet the strict regulations.

Established in 2007 as a specialised division of Globrands Naming & Strategy, Globrands Health & Pharma is dedicated exclusively to guiding and supporting companies on the international market for health and pharma with finding the best possible names. 

regulations

The requirements for medicine brand names are particularly strict, in order to prevent misleading messages and minimize the error and confusion in the precription chain. We take care of approval by the CBG-MEB, KOAG-KAG (the Netherlands), the FDA, EMEA and other relevant regulatory agencies.

timing

Because patents on pharmaceutic products last only 20 years, the time between approval and market introduction should be as short as possible. Therefore, it's advised to involve us in a development stage as early as possible.

examples

Prevalin
hay fever and allergy protection
client: Omega Pharma - Chefaro

Respitose
dry powder inhalation system
client: DMV

Escura
pharmacy chain
client: Brocacef

Nutrison Flocare
enteral nutrition and pump
client: ZEVEX International and Royal Numico

Nobilis
vaccins range for poultry
client: Intervet/Schering-Plough

Trancerta
drug delivery system
client: DSM Biomedical

 

 

Globrands is part of the Global Naming Network. This is a worldwide association of experts in brand naming. We support each other in the legal, linguistic and cultural fields. more >>>