new concept or product name
The best product names make the products stand out in their own distinctive way. Investing time to develop the best product name saves companies significant resources when communicating going forward.
These are some examples of names that have been developed by the specialists at Globrands, and now are part of daily language in all areas of the world.
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| Actimel Danone |
Lingen's Blond Heineken International |
GoGear Philips |
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| Senseo DE, Philips |
Milner FrieslandCampina |
DigiD Ictu |
the best product names
Product naming revolves around the followinig questions:
- what do you communicate in a product name?
- how do you communicate that in a product name?
In daily use, the best product names are not just practical and deliver a message, but they are interesting, enticing: for easy use everywhere from an agenda to being jotted on the back of your hand. For the radio to the store shelve to a business magazine.
strategic
Moreover, the choice for a product name is a strategic one. Product names add meaning to the supplier's brand and interact with other brands, both from the same brand portfolio and from other suppliers.
This context often provides interesting opportunities to maximum the effectiveness of your communication with with the minimum of language.
european
Being a Dutch company, we are used to operating in a variety of languages, cultures and regulations.
Via our Global Naming Network we share projects, knowledge and experience with other top class naming creatives, brand attorneys and research companies in countries all over the world.
we know the way
We know how to create an international name that communicates the essence of a brand in a unique and telling way, being aware of the cultural and legal pitfalls. We draw on a wealth of experience including dealing with the inevitable cross border issues developing truly global brands can bring. We enjoy working in teams with designers and brand strategists.