company name (merger)

When a new brand is born out of several established ones, this offers good possibilities for a company name that is strong and telling from the beginning.

Naming is an inspiring and motivating process that provides a focal point while building a new brand identity.

Examples

We have created countless new names for merging companies. Some examples are: Essent (energy), Equens Payment Services, Sundio (holiday travel) and Landal GreenParks.

the dynamics of a merger

Each merger is different and has its own dynamics. The best way to involve management and employees varies, as well as the measure of consensus about the direction.

We can develop a name straight from a briefing and aim the decision process at acceptation by central keyholders, but we can also provide several ways to make use of creativity present among employees and generate support for new naming.

Our broad experience allows us to get the optimal result in every situation and make sure that the new name provides a solid foundation for the new brand identity.

 

Globrands is part of the Global Naming Network. This is a worldwide association of experts in brand naming. We support each other in the legal, linguistic and cultural fields. more >>>