Your company has one or more products to offer, for which an international market is waiting. What you need is creative, strategic and proper product naming.
You might be asking yourself the following questions:
- How do we get good name candidates?
- How do we choose the right ones?
- How do names build my brand? How do others do this?
- Who can help us with this?
Globrands
Globrands naming & strategy has developed countless product names which have become part of daily language in all parts of the world.
Some famous examples of names we have developed, are Senseo, Actimel, and Thalys.
A strong new product name captures the attention and tells what makes it interesting, requiring minimal further communication.
It is not just practical, but actually inviting for daily usage: in an agenda, during a phone call or jotted on the back of your hand. On the radio and on the store shelve, or in a business magazine and during conferences.
strategic
The choice for a product name is a strategic one. It adds meaning to the supplier's brand and interacts with other brands, both from the same brand portfolio and from other suppliers.
This context often provides interesting opportunities to reach a maximum in communicative effect with a minimum of language.
european
Being a European company, we are used to dealing with a variety of languages, cultures and regulations.
Via our international network we share projects, knowledge and experience with first class naming creatives, brand attorneys and research companies in countries all over the world.
we know the way
While familiar with the cultural and legal pitfalls, we know how to create an international name that communicates the essence of a brand in a unique and telling way. We draw on a wealth of experience with various kinds of border-crossing decision processes and like working in teams with designers and brand strategists.