recent international projects

range name for car audio optimizers under the JBL brand

Client: Harman International

JBL offers a new kind of car audio component: an automatic equalizer that can optimize the audio performance in any vehicle to an amazing level - in ten minutes.

A name has been chosen that clearly expresses the core promise, so that the name itself catches attention from people who are interested in great acoustic quality when they are looking around for the latest and greatest in the field.

name for pan-European website for holiday auctions

Client: Emesa Nederland B.V.

VakantieVeilingen.nl®, which is highly successful in the Netherlands, is expanding into the German Market.

Marc Muller, CEO of Emesa: “The concept works, it has been proven. But in order to reach the widest possible audience, we use the name Aladoo outside the Netherlands. A name has been developed that sounds cheerful and looks happy. ” It will be a nice challenge to make the new website as well known and successful in Germany as VakantieVeilingen.nl® is in the Netherlands. But we are conffident that German consumers will find us soon to check out the best travel and leisure offerings."

name for pan-European consumer electronics brand

client: Sweex Europe BV

Yarvik, the consumer electronics brand, is the affordable alternative. The product range includes MP3 and MP4 players, TVs, portable DVD players and tablets. The brand Yarvik stands for affordability, effectiveness, youth, down-to-earthness, accessibility and reliability.

The name was selected because of its Nordic sound, which makes the brand feel rational and accessible. The name sets no price expectations, but sounds solid and technical.

quality label for sustainably produced meat

Client: Nice To Meat

Nice To Meat delivers high quality meat and meat products to hospitality professionals. Greenious meat is meat of superior quality, which is also sustainable. Greenious stands for meat that respects animal welfare and the environment, without making concessions to quality and taste.

The label has been formulated in such a way that when shown on the menus of restaurants, it quickly communicates what it stands for in a way that fits well with the language used on menus.

umbrella name for merged travel operators

Client: BCD Holdings

Travix is the new umbrella name of the merged online travel operators CheapTickets, Vliegwinkel, BudgetAir, Flugladen en Vayama.
This subdivision of the international travel company BCD Holdings is active in 15 countries with operations in Europe, the U.S. and India and an annual turnover of over 1 billion U.S. dollars.

The name sounds corporate and international, but accessible. It promises easy traveling and meets all legal and linguistic requirements in the relevant language areas. 

name for lease service

Privilease is a lease service offered by Mercedes-Benz, allowing private customers to enjoy the convenience, the security and financial advantages of a lease car.

The name is descriptive and expresses the advantages of the service in a style that fits with the Mercedes-Benz brand.

new international name for online gifts and experiences service

This required a new name, which had to meet the steepest requirements because of it's online character. It had to be in everyday english, plain to remember, have unambiguous spelling and still be completely to the point.

new name for leading information technology company

Task24 offers services in the areas of advice, project management, software development and contract management.

Philip van Blanken, Nspyre's CEO: "Employees have reacted enthousiastically to the new name. It reminds of inspiring and being inspired, an important incentive for people. Our work is all about people and the services by which we offer added value to our clients."

name for French-American alliance

Federal Signal is a leading American company enhancing the safety, security and well-being of communities and workplaces around the world. Fayat is France's largest player in steel construction and public works. They work together at producing dedicated vehicles, devices and services for the construction and maintenance of large infrastructual projects.

The name contains the syllabe 'civ', which is recognized in all western language areas as referring to 'civilization'. It is easy to pronounce and expresses timeless power by it's classic form.

worldwide name for fragrance ingredient

Yasmolys is a new product which could become another star in PFW's selected product range of fragrance ingredients and specialties. PFW is the world leader for Tonalid®, a polycyclic musk product. PFW’s aroma chemicals are mainly sold for use in perfume compositions for soap, detergents and household cleaning products, but also find applications in cosmetics, toiletries and fine fragrances with customers all over the world.

tagline for fragrance ingredients company

In the market of fragrance ingredients, the good reputation of PFW Aroma Chemicals B.V. was mainly based on price and reliability. The introduction of their new product, Yasmolys, allows them to broaden their market positioning by laying more emphasis on creativity and inspiration.

company name

The Greenery B.V. is one of the leading concerns in Europe in the vegetable, fruit and mushroom sector. The main activity of The Greenery is to provide a complete range of vegetables, fruit and mushrooms to supermarket chains in Europe, North America and the Far East throughout the year. The Greenery U.A. changed their name into Coforta, in order to emphasize the difference with the (almost identically named) sales company The Greenery B.V.. Coforta's strategy is aimed towards qualitative combining of supply, while leaving room for individual entrepeneurship. The new name expresses power and cooperation.

worldwide name for lenses with special coating

Hoya is among the world's largest producers of ophthalmic lenses. Among other features, Hoya offers superior AR lens performance through Super HiVision - the most scratch resistant anti-reflective coating on the market today. The company has raised the bar again by introducing Hi-Vision LongLife. This anti-reflective coating is extra scratch and water resistant and easy to clean.

name for international product brand

Haaven is a new brand of premium watches. It has a cosmopolitic, exclusieve feel to it. The name sounds distinctive and northern-european. It evokes associations with 'heaven', 'have' and several northern-european denominators for 'harbour'.

names for worldwide brand portfolio

InStyle is the name for a worldwide range of multifocal glasses of better than average quality. LifeStyle is the entry level variant, MyStyle is fully personalized and WorkStyle is optimized for indoors use.

strategic naming advice

client: Air France - KLM

KLM has introduced a new option for chairs on intercontinental flights: Economy Comfort. That is an area providing extra comfort in Economy Class: extra leg room (10 cm more) and a back side that can move backwards up to twice as far.

name for fashion subbrand

I Saw It First is the trendy, young, expressive and colorful sublabel of fashion brand Spoom. The style is daring and edgy, controlled chaos with an atelier feeling.

PreventASe™ is a substance patented by DSM, which reduces the formation of acrylamide in certain kinds of food. Different food types require different ways to process PreventASe™, for which DSM offers the solutions. The names can be pronounced and distinguished all over the world, and are understandable and easy to remember for people who know the background of each.

name for international high speed train

Fyra is the second international high speed train for which Globrands has developed the name. The first one, "Thalys", rides through Germany, France, Belgium and The Netherlands, and has become a phenomenon that widely exceeds the original concept of a train in these countries. Compared to Thalys, Fyra rides shorter distances in a higher frequency; hence the shorter and lighter name. Other brand values of the new high speed train are 'sparkling', 'fiery' and 'feminine'.

name for worldwide food brand

Viverte offers a worldwide assortment of meat, fruits and vegetables. All are of exceptional quality for very reasonable prices, and meet the regulations of the European Union.

new international company name

The multinational DSM has a large portfolio of patented technologies, mainly concerning materials - like packaging, laminate and chemical manufacturing. A large share of those have been licensed to third parties, being a source of revenue which is becoming ever more important to DSM. Knowfort is the new subsidiary of DSM licensing their intellectual property, and providing the required know-how to apply the technologies