Unicef Inside
client & background Unicef is the child welfare organisation – assigned by the UN - that fights for the rights of all children. It helps to realise their rights to water, sustenance, healthcare, education, safety, protection and participation. Alongside their well known website, Unicef will launch a new element. The new website will focus more on involvement and insight. The site is a more active, multimedia product.
briefing Unicef came to Globrands for the name development and consultation for this new web element. In addition, Unicef also requested advice on the naming structure - in particular for the relationship and positioning with regards to the corporate Unicef brand.
result The name Unicef Inside promises the visitor to the site a better look into what happens ‘in the field’. On Unicef Inside the visitor will find information on thematic-countries and is able to follow exactly what happens in the organisation, what Unicef does and accomplishes.
