Billington - Digital Invoice Solutions
clients and background Getronics PinkRoccade is market leader in print, mail and fulfillment in the area of transaction documents, like giro cards. ING Bank is market leader in the area of payment processing in the business to business market. Both parties see a shift from paper invoicing to digital processing of invoices, which is why both have together launched a billing service provider combining their knowledge and experience. The joint venture offers companies the possibility to send digital giro cards to individuals who bank online.
briefing The new organisation would would have an independent identity, without references to the owning companies. The primary market are The Netherlands, but the name had to allow for eventual international expansion.
The name should not sound too technical or ICT-like, but rather accessible, modern, innovative and reliable. The name had to be distinguishing from the competition and not too descriptive, because of possible addition of services in the future. Of course, the name had to be available as .nl domain name, and protectible as a trademark.
resultaat The name Billington was one of the first names presented. During a sequential session, the descriptor was developed.
quote Job van Luyken (managing director): "I never knew that finding a name for an initiative would be such a fun, exciting, sometimes frustrating roller-coaster event. We are very happy with this name from the Globrands plant."