cases
Our projects include corporate name, brand name and product name development, brand strategy, positioning, naming systems, descriptors, pay-off lines and slogans.
Below are some examples of the names that we have created.
Senseo
Coffee Company Douwe Egberts and Philips decided to jointly develop and market a coffee making system to deliver fresh, individual doses of coffee quickly whilst tasting great and ensuring the coffee that comes out retains a creamy upper layer. The result, Senseo, has gone on to become a global icon in this market and a huge commercial success. read more...
Actimel
Danone engaged Globrands to develop an internationally recognised brand name for a new generation of probiotic drinks developed to help strengthen our bodies natural defense systems. The health benefits of the product have been achieved through the addition of specific probiotic cultures ─ which also needed more telling denominators than their official, scientific ones. read more...
Thalys (1996) and Fyra (2009)
The high speed rail link between cities in Western Europe needed a name that suited its business objective of not being 'just another' train. The name Thalys sounds French sound, but remains easily pronounced by its international customer base.
It ris constructed using the words 'talisman', 'lys', the French lily, and the coast adjacent to the traject: Thalasse. It is also a name that can easily be connected to brand values like dynamic and speed.
13 years later, Thalys got a little sister: Fyra. Fyra is less exclusive and rides shorter distances. You can hear that in the name. read more...
Billington - Digital Invoice Solutions
Billington, Digital Invoice Solutions is the name and pay-offline for the recent joint venture by GetronicsPinkRoccade and ING Bank. The new organisation needed an independent identity, de-linked to its shareholders but that remained suitable for its purpose. read more...
Bodique
Bodique is the new name for Hunkemöller, Maxeda’s international lingerie brand and chain that is more than 120-year-old. This new brand name allows the company to realize its ambitions of becoming the largest and most well known lingerie brand in Europe. read more...
Equens
Equens is the name for the new company resulting from the merger between Interpay (Holland) and Transaktionsinsitut (Germany). Equens is the first pan-European payment service provider and also one of the largest service providers in Europe. read more...
NS RailEasy
The introduction of the OV-chipkaart (public transport chip card) allows a new mode of travel: ‘travelling on credit’, travelling with credit in euros. The NS (Dutch Rail) introduced several specific types of subscriptions for this product, under the name: NS RailEasy. read more...
Unicef
Inside Unicef Inside is the name for a new web element that Unicef has developed alongside its regular Internet site. It is a website that focuses on involvement and insight, a more active, multimedia product. read more...