Our projects include corporate-, brand- and product-name development, brand strategy, positioning, naming systems, descriptors, pay-offs and slogans.
Senseo
In a rare type of joint venture, coffee company DE and electronics concern Philips together launched a coffee making system, that quickly produces fresh, individually doseable cups of coffee, which tastes well and has a creamy upper layer. Currently, Senseo has become a world-reknowned cultural icon and a huge commercial success. read more...
Thalys (1996) and Fyra (2009)
The Thalys needed it's own name, because it was not going to be 'just another' train. Thalys is a name with a particularly French sound, but internationally easy to pronounce.
It reminds of 'talisman', the French lily and the coast adjacent to the traject: Thalasse. Besides, a name like Thalys can easily be connected to brand values like dynamic and speed.
13 years later, Thalys got a little sister: Fyra. Fyra is a bit less exclusive and rides shorter distances. You can hear that in the name. read more...
Billington - Digital Invoice Solutions
are the name and pay-off for the recent joint venture by GetronicsPinkRoccade and ING Bank. The new organisation would have an independent identity, without references to the owning companies, and looked for a suitable name. read more...
Bodique
Bodique is the new name for Hunkemöller, Maxeda’s international lingerie brand and chain that is more than 120-year-old. This new brand name will allow the company to expand and become the largest and most well known brand in Europe. read more...
Equens
Equens is the name for the new company resulting from the merger between Interpay (Holland) and Transaktionsinsitut (Germany). Equens is the first pan-European payment service provider and also one of the largest service providers in Europe. read more...
NS RailEasy
The introduction of the OV-chipkaart (public transport chip card) allows a new mode of travel: ‘travelling on credit’, travelling with credit in euros. The NS (Dutch Rail) introduced several specific types of subscriptions for this product, under the name: NS RailEasy. read more...
Unicef
Inside Unicef Inside is the name for a new web element that Unicef has developed alongside its regular Internet site. It is a website that focuses on involvement and insight, a more active, multimedia product. read more...