Language that gives ideas wings


Globrands is a brand naming agency that has grown in 30 years to become a leading name development and verbal identity specialist in Europe. With our Global Naming Network, we articulate brands for a wide diversity of audiences.

The name is the heart

Brands stay relevant by differentiating themselves in a world that changes continuously. At the same time they stay true to their essence. This makes a well chosen brand name invaluable.

verbal brand identity

Besides the name there are more verbal brand elements, both visible and behind the scenes. Among the visible ones are slogans and labels, but there is also the brand’s verbal DNA, including elements like the brand promise, the brand personality and the brand story.