Every single day, millions of people around the world speak and write brand names that were developed by Globrands.


Globrands strategy by naming is a brand naming agency that has grown in 30 years to become a leading naming specialist in Europe.

The name is the heart

Brands stay relevant by differentiating themselves in a world that changes continuously. This is achieved by remaining true to their essence, which is why well chosen brand names are invaluable.

verbal brand identity

But there are more verbal brand elements, both visible and behind the scenes. Among the visible ones are slogans and labels. Behind the scenes there is the brand’s verbal DNA, including elements like the brand promise, the brand personality and the brand story.

We are giving words to brands.