welcome to Globrands naming & strategy

We develop names for brands and brand portfolios, connecting them to the hearts and minds of people in all areas of the world.

These are some examples

what does a good brand name do?

The best product and company names evoke the right expectations about the way the brand distinguishes itself on the market and within their brand portfolio. They do this by themselves - requiring little to no further communication.

Making optimal use of the communicative potential of brand names enhances the brand's value and creates a great starting point for further communication.

how do you create good company and product names?

Like all brand communication, the secret of brand naming lies in keeping the focus on the brand's distinguishing qualities.

In order to develop the right name, we provide answers to the following questions:

• which of these qualities do you communicate via the name?
• what is the best way to show them ?

During the process, we find and reject countless possible answers, making use of our creativity, love for languages, and profound knowledge and experience regarding existing naming, daily use of language, brand strategy, brand law and facilitation of the decision process.

Globrands naming & strategy

As a discipline, brand naming is similar to design, copywriting and brand identity consultancy.

Globrands is the leading specialist in Belgium, The Netherlands and Luxembourg. We provide naming for language areas across the world.

We serve large and small clients. Nationally and internationally. Governmental and commercial.

We work together with the best brand strategists and advertising and design agencies.

We create names for completely new brands and brand names that are needed because of brand repositioning, restructuring or a merger.